Behind the Brand

Welcome to the mythical world of Cinnamon Swan!

We’re proud to be not a label, but a lifestyle - a lifestyle that connects you with the things you love most - endless summer dreams, standing for what you believe in, the confidence to love your true-self, and the most desired fashion-forward beachwear that’ll have you in love all summer long!  

Cinnamon Swan is a lifestyle built for those who dare to write their own unique story - with spirit and courage. Best known for fashion-forward design, luxe textured sustainable fabrics and an uncompromising fit, our beachwear is deeply connected to people and our planet. 

Proudly 100% New Zealand owned and based in Auckland, with our roots running deep into the place we call home, sustainability has always been a key inspiration of everything we do. We’re passionate about reducing our impact, about using recycled fabrics, about raising awareness, and about using our voice to generate real change in the world. 

Cinnamon Swan beachwear can be spotted in store-fronts around the world, from high street department stores, to upscale beach-side boutiques – as well as online at cinnamonswan.com. 

We invite you to discover the world of Cinnamon Swan, and we can’t wait to be a part of the next chapter of your story!